LIBYAN TOURISM

Why are we trying to get people’s attention?
Libya is a hotspot for culture, history and exceptional desert scenery. Although there is a notable level of risk, Libyan travel is currently more affordable than ever.

Who are we talking to?
Adventurous and thrifty travelers who embrace a challenge. This demographic is typically college-educated, in their 20’s and 30’s, and has not yet settled into a stable career. They’re excited about the unique opportunity to see a country whose inhabitants are passionate and inspired. These travelers want to be a part of the constantly changing landscape that is Libya today. They know a good value when they see it and want to be the first to explore the “new Libya” before it becomes a hot spot for tourists.

What do we expect to accomplish?
Libya should be considered one of the great tourist destinations for travelers. Perception of danger will be challenged.

The current state of thinking:
Libya is dangerous and tourists should not visit it.

The desired state of thinking:
Libya is an affordable tourist destination filled with history, history in the making, rich culture and exceptional desert scenery.

The assignment:
Create a viral campaign. Ahmed El Maghrabi, a wealthy Libyan ex-pat living in Denver, has donated 250K to create a non-traditional campaign that will encourage people to visit Libya. How can you raise interest in traveling to Libya? Will the media write about this campaign? Why?

Prolific

Red Vines Start to Finish:

Click here to read the Prolific team bio.

Go Red

Red Vines Start to Finish:

Click here to read the Go Red team bio.

Miller Con Carney

Red Vines Start to Finish:

Click here to read the Miller Con Carney team bio.

The Transplants

Red Vines Start to Finish:

Click here to read The Transplants team bio.

TEAM 2: Miller Con Carney

TEAM 3: Go Red Team

TEAM 4: Prolific

Team Bio: Prolific

Maddie Martin:
I graduated from the University of Nebraska – Lincoln this past August with a degree in Advertising. I am an aspiring copywriter. I do not have a lot of experience outside of school, so I am very excited to work with Nick and create two amazing campaigns.
Growing up in Nebraska was great, but I knew for years that I would move closer to the mountains. Although I’m ready to dive into the Colorado culture, I will always be a Husker at heart.

Andy Mason:
I am a CU Boulder graduate, looking to make my mark on the advertising world. I’ve lived in Colorado since (almost) birth, and love the city that Denver is becoming. I have been interning at Oblique Design in Boulder and am completely eating up awesome knowledge, experience, and inspiration. I’m a big fan of snowboarding, loud music, and lots of laughing.

Click here to see Prolific’s work on the first creative brief.

Team Bio: Go Red Team

Andrew Corliss:
Born and raised in Colo. I have developed talents in all fields with an insatiable sense for learning and creating. Now with a background on the Accounts side of Advertising, one looks to help with the creation side. So I arrive at Next looking to create, develop, and live!

Casey Thomas:
I am a graphic designer based in Boulder, Colorado. I have been living out here for about two years since moving west for the skiing shortly after graduating. I am currently working on strengthening my portfolio, wile working full time designing for Rooster Magazine and freelancing. I hope to soon make the move to a design firm or ad agency in the Boulder/Denver area. I love to learn and grow as a design and I am excited to be a part of the next program. You can view my portfolio at www.thomascreativedesign.com

Click here to see Go Red’s work on the first creative brief.

Team Bio: Miller Con Carney

Brandon Miller:
I am not to be a traditional creative; I am the evolution of the agency copywriter. I am the creative that is bilingual speaking both consumer and client.

My stint in playwriting and theatrical performance taught me the emotional impact a well-crafted phrase can have on the right audience. My experience in sales taught me how the consumer mind works, why they buy, and how they buy. In other words, I learned to speak consumer.

Then, in 2008 I began my M.B.A. in marketing and have since learned to speak the language of business.

It is my job to create ads that engage the consumer, and satisfy the strategy and vision of the clients.

Katie Carney:
Katie is a native Denverite and has been working as a designer for six years. She thinks it’s an awesome way to make a living. Outside of work, she enjoys baking shortbread, riding bikes and rock ‘n’ roll.

Click here to see Miller Con Carney’s work on the first creative brief.

Team Bio: The Translpants

Meagan Greenwalt:

A native Texan, Meagan is a Designer with six years of varied experience in the creative world. She made her move to Denver just this fall and is eager to dive in to the design & advertising community. Meagan would like to utilize her design skills to create dynamic work that is socially responsible, playful & thought provoking – and, ideally, get paid to pursue this passion. In her spare time, she enjoys crafts, cooking, and exploring her new surroundings in Colorado. Learn more about Meagan through her website: www.meagan-g.com

Chaz Faulhaber:

Chaz Faulhaber came from the desert on the back of camel. He wore combat boots and a gas mask. Often times he is entertained by answering questions in the second person. Today you can find him cruising around Denver, listening to heavy metal with his cat.

Click here to see The Transplant’s work on the first creative brief.